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04-Dec-2016 22:50

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According to Crain’s Chicago Business, The Mc Donald’s franchisee survey respondents “characterized their relationship with corporate as 1.93 on a scale where 5 would be excellent and 0 awful.” A chief complaint among Mc Donald’s franchisees continues to be continuing emphasis on the Dollar Menu and price promotions.

The Chicago Tribune cites one complaint of “couponing like there’s no tomorrow.” Another respondent complained: "Every quarter we sell a smaller percentage of our menu at a full (and profitable) price." Another Mc Donald’s franchisee complaint is new product introductions that have caused an “operational nightmare.” According to a franchisee quoted in Crain’s: "We have more complicated items, with more elements coming from the (distribution center), more equipment coming from suppliers so everyone else is making more money sending us more ‘stuff’ and we are expected to deliver a product that takes 55 seconds on the best day in less than that, do it consistently and with a smile on our face…There’s little to smile about." The battle between Mc Donald’s franchisees and corporate is one that is inherent in the franchise relationship, especially with publicly traded franchisor’s.

Merlin 200,000 Mile Shops Merlin 200,000 Mile Shops is a premier automotive repair franchise who is based in suburban Chicago Illinois.

Our franchisees are a close-knit family, dedicated to providing high quality maintenance and repairs at a fair price.

Like pets, there is a segment of the population that considers their vehicle their “baby.” To the right, you will find a link to our detailed report on automotive franchises, which explains in detail why it is a good time to invest in an aftermarket franchise opportunity.

In the meantime, here are some fast facts on the industry: 1. Consumers are keeping and driving their cars longer, which means they must use more maintenance and repair services. Due to technological advancements and other factors, consumers are trusting professionals to handle vehicle maintenance than ever before. Most franchises within the auto industry are part of the automotive (or motor vehicle) aftermarket segment. the 50 largest companies generate less than 10 percent of total revenue. Even though the industry is fragmented, two big factors in profitability for automotive franchises are location and good marketing – and marketing and brand recognition is where franchise businesses have an advantage over privately owned, small business operators.

Listen on your i Phone while you drive or work out!

Why not get started by browsing our New Franchise Opportunities or Low Cost Franchise Directory?

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